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The Art of Selling
The aim
To ensure staff who deal with customers learn the key skills, techniques and behaviours of selling.
About the programme
The best thing about dealing with a good salesperson is you don't feel like you're being sold to. As far as you're concerned you're just receiving good service.
The art of selling is designed to equip your staff with all
the skills and techniques they need to approach sales opportunities with confidence.
To make this programme as relevant as possible
it looks at many different scenes in which all sales staff can
relate to such as: department store, DIY store, bank services such
as mortgages, overdrafts, loans and insurance, shoe shop and many
more.
The art of selling uses humorous
right and wrong way scenarios to teach new skills in
a memorable way. It covers the four key stages of selling,
in both retail and financial situations:
-Winning the customer's confidence: how your actions
can affect customers
-Discovering their need: the importance of listening
to your customers
-The importance of product knowledge: how knowing
your products inside out will help you offer your customers what
they want, and in turn build your conference
-Closing the sale: why silence could be your new
best friend
Included in the programme are specific DVD extras
for both the retail and financial sales. These cover everything
from handling complaints to dealing with obnoxious customer.
The benefits
-Suitable for all levels of staff who deal with customers
-Amusing and realistic scenarios make lessons very clear and easy
to follow
-Small bit sized clips to allow flexibility in facilitating a training
course
-Immediately actionable and accessible. |