The "So You Want To Be a Success at Selling" series with John Cleese

Aim: To give all sales staff a solid grounding in core sales skills.

The videos: This classic four-part series is ideal for new sales recruits or as a refresher for experienced members of the sales team.

Part 1: The Preparation. Shows why it is imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client.

Part 2: The Presentation. Sales staff learn how to stay cool and dispassionate even when a customer criticizes them or their products.

Part 3: Difficult Customers. Deals with the duckers, ditherers, and dictators that often stand in the way of progress. How to use people's anxieties, laziness, or vanity are some of the suggested techniques to help get things moving.

Part 4: Closing The sale. This is an area where even skilled salespeople fear rejection, which delays closing. They will find out how to conclude a deal efficiently and effectively.

Features and applications:

• Utilizes proven techniques to underpin messages
• Sets out the sales fundamentals
• Four separate videos cover all facets of making a successful sale

Program Includes:

4 VHS Videos or one DVD with 4 programs on it and Discussion Guides.

Key Skills:

• Difficult Customers
• Customer Service Skills
• Presentation Skills
• Social Skills
• Interpersonal Skills
• Sales Training
• Communication Skills