This Program does NOT include John Cleese.

Aim:

To maximize the opportunities created by participation in an exhibition.

The video:

Having planned and staffed an exhibition stand that has absorbed a sizeable chunk of your marketing budget, how can it be made a real success? Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients.

This video demonstrates the secrets of successful exhibiting: know your objectives, your visitors, and the role you are expected to play.

Features and applications:

The essential do's and don'ts presented in an entertaining format

Key Skills:

Program includes:

31 minute VHS video and course leader's guide.